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	<title>The Agitator</title>
	<link>http://www.theagitator.net</link>
	<description>Fundraising and advocacy strategies. Trends, tips ... with an edge</description>
	<lastBuildDate>Mon, 15 Mar 2010 05:22:59 +0000</lastBuildDate>
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		<title>Would You Hire Your Boss?</title>
		<description><![CDATA[OK, time to let your hair down.
Matt at Matt&#8217;s Fundraising Blog offers these five qualities he would like to see in the top exec of any nonprofit:

The Director must be passionate about a vision and able to communicate that vision in a way that gets people excited.
The Director should be a manager, but not a [...]]]></description>
		<link>http://www.theagitator.net/dont-miss-these-posts/would-you-hire-your-boss/</link>
			</item>
	<item>
		<title>Lessons from Haiti Giving</title>
		<description><![CDATA[Network for Good, which itself processed $5.3 million in Haiti donations, offers some good observations about the experience.
In their article, each of the following points is examined:

Major charities represented, but smaller organizations raised significant funds
More places to give online during a crisis creates big range in average gift size.
Social media outlets activate immediate, far-reaching support.
Groundswell [...]]]></description>
		<link>http://www.theagitator.net/dont-miss-these-posts/lessons-from-haiti-giving/</link>
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		<title>The Smallest Of Cues</title>
		<description><![CDATA[Responding to our Boomers Reinventing 50&#160; post, Sarah Spengler commented:
&#34;Tom &#8211; interesting that you should talk about AARP and their advertizing campaign:&#160; I just received some materials from them, having joined. very recently.&#160; Among their offerings are discounts on motorcycle insurance of all things.&#160; THAT told me I was in the right place.&#160; And it [...]]]></description>
		<link>http://www.theagitator.net/communications/the-smallest-of-cues/</link>
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		<title>Boomers Reinventing 50</title>
		<description><![CDATA[Two interesting articles about Boomers came my way in the last couple of days. Maybe some insights here for fundraising messages.
The first, from Brandweek, discusses the new advertising campaign of AARP. It&#8217;s hard to imagine any outfit with a bigger stake in understanding Boomers and their aspirations. AARP does a ton research to inform itself.
Says [...]]]></description>
		<link>http://www.theagitator.net/research/boomers-reinventing-50/</link>
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		<title>Top Ten Brands</title>
		<description><![CDATA[I love lists like this. Here are the top ten brands of 2009 according to Millward Brown, a leading market research firm.

Millward Brown uses an index based upon trust and recommendation to build its list.
Find anything to quarrel with here?
Who hasn&#8217;t bought a book on Amazon &#8230; then another &#8230; then another? Have you ever [...]]]></description>
		<link>http://www.theagitator.net/branding/top-ten-brands/</link>
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		<title>Secret Millionaire In Your File</title>
		<description><![CDATA[Over the weekend Tom sent me a link to an ABC News piece entitled &#8220;Secret Donor&#8221;.
Diane Sawyer sets forth an absolutely charming and moving story&#160; about a Lake Forest College alumna named Grace Groner who died in January&#160; at age 100 and left the college $7 million.&#160; According to Lake Forest&#8217;s president the College never [...]]]></description>
		<link>http://www.theagitator.net/research/secret-millionaire-in-your-file/</link>
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		<title>Report On Mobile Giving</title>
		<description><![CDATA[Convio, Edge Research, and Sea Change Strategies have prepared this report on mobile giving, probing specifically into the mobile giving generated by the Haiti earthquake. The data reflects a survey of 1500 members of an online panel, screened as current charitable donors.
The report notes that up to 12 January 2010 about $1 million had been [...]]]></description>
		<link>http://www.theagitator.net/research/report-on-mobile-giving/</link>
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		<title>Spray And Pray</title>
		<description><![CDATA[In the direct mail channel, the thoughtless, non-strategic practice of tossing as many appeals and acquisition pieces as an organization can afford &#8212; regardless of long-term result &#8212; is referred to as &#34;burn and churn.&#34; I&#8217;ve railed about that in earlier posts.
For those interested in keeping their &#34;bad practices&#34; lexicon up-to-date, the equivalent heedless behavior [...]]]></description>
		<link>http://www.theagitator.net/dont-miss-these-posts/spray-and-pray/</link>
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		<title>Checklist Heaven</title>
		<description><![CDATA[Direct marketing guru Denny Hatch was so enthralled with The Checklist Manifesto by Atul Gawande that he updated his own direct marketer&#8217;s checklist.
Denny&#8217;s checklist is 58 items long, so it&#8217;s pretty comprehensive. For example, here&#8217;s #2: Does your copy contain some or all of the 13 most powerful and evocative words in the English language? [...]]]></description>
		<link>http://www.theagitator.net/communications/checklist-heaven/</link>
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		<title>Social Media And Event Fundraising</title>
		<description><![CDATA[Here is a &#34;must read&#34; report from Blackbaud and Charity Dynamics: Making Event Participants More Successful with Social Media Tools.
The two firms looked at 1750 events with nearly one million participants to answer these questions:

Do integrated Facebook&#174; tools help make event participants more successful online fundraisers?
Is Twitter&#174; an effective fundraising solicitation tool for event participants?
How [...]]]></description>
		<link>http://www.theagitator.net/hot-research/social-media-and-event-fundraising/</link>
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