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	<title>The Agitator</title>
	<link>http://www.theagitator.net</link>
	<description>Fundraising and advocacy strategies. Trends, tips ... with an edge</description>
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		<title>Was It The Envelope?</title>
		<description><![CDATA[&#8220;The letter seems OK, let&#8217;s test another carrier!&#8221; You heard that &#8212; maybe said it &#8212; before. It occurred to me as I was listening to this Ethan Boldt (Direct Marketing IQ) video reviewing a new carrier format he thinks will light up response rates. One example is from Obama for America 2012; the other [...]]]></description>
		<link>http://www.theagitator.net/dont-miss-these-posts/was-it-the-envelope/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=was-it-the-envelope</link>
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		<title>Lessons From Komen Versus PPFA</title>
		<description><![CDATA[A final comment on this affair &#8230; Learn from it! Follow some of these accounts of how Komen is responding (or should): From Holly Hall at the Chronicle of Philanthropy From the Washington Post From social media commentator Erik Sass From blogger Kivi Leroux Miller, a play-by-play I&#8217;m sure there will be more. This affair [...]]]></description>
		<link>http://www.theagitator.net/branding/lessons-from-komen-versus-ppfa/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lessons-from-komen-versus-ppfa</link>
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		<title>Has Your Check Arrived?</title>
		<description><![CDATA[I&#8217;m not sure there&#8217;s any lesson here, but I just can&#8217;t resist browsing through lists like this. From the Chronicle of Philanthropy, here&#8217;s a list of America&#8217;s Top 50 donors in 2011, the amounts given and the lucky charities. These 50 donors gave $10.4 billion &#8230; although #1, Margaret Cargill, an heir to the fortune [...]]]></description>
		<link>http://www.theagitator.net/fundraising/has-your-check-arrived/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=has-your-check-arrived</link>
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		<title>Komen Versus Planned Parenthood</title>
		<description><![CDATA[Officially The Agitator is a blog about nonprofit fundraising and communications. So I&#8217;m recommending you read Getting Attention&#8217;s Nancy Schwartz&#8217;s excellent analysis of the Komen vs. Planned Parenthood debacle from the perspective of what makes for effective (and ineffective communications) and smart fundraising (on Planned Parenthood&#8217;s part) in response to threat. Tom P.S. Stuff &#8216;em [...]]]></description>
		<link>http://www.theagitator.net/branding/komen-versus-planned-parenthood/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=komen-versus-planned-parenthood</link>
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		<title>Mobile Shopping for Charities</title>
		<description><![CDATA[Pew Research has just released this study on how Americans use their mobile phones to assist with in-store purchasing decisions. There&#8217;s an underlying phenomenon here that&#8217;s highly relevant, I think, to nonprofit fundraising. Pew reports that more than half of adult cell phone owners used their cell phones while they were in a store to [...]]]></description>
		<link>http://www.theagitator.net/media-usage/mobile-shopping-for-charities/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-shopping-for-charities</link>
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		<title>Direct mail: How To Beat The Control</title>
		<description><![CDATA[Donor acquisition is entering its 6th year of a prolonged and steady slump for most organizations. And probably another year of playing the blame game —“poor lists”, “weak economy”, “increased competition” — won’t make things better. Neither will ordering your copywriters, no matter how talented, to “beat the control” be of any help. After 40+ [...]]]></description>
		<link>http://www.theagitator.net/dont-miss-these-posts/direct-mail-how-to-beat-the-control/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-mail-how-to-beat-the-control</link>
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		<title>Needed: Hispanic Donors</title>
		<description><![CDATA[Unless, of course, your nonprofit can afford to ignore the fastest growing population segment in the US. By 2050, one in three Americans will be Hispanic. Yet the Agitator hardly ever sees any fundraising mention of the Hispanic audience. So we were gratified to see this article regarding a charity that has built a Hispanic [...]]]></description>
		<link>http://www.theagitator.net/communications/needed-hispanic-donors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=needed-hispanic-donors</link>
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		<title>Flat Earth Fundraising: Moneyball</title>
		<description><![CDATA[I have a suggestion for the conference planners at AFP, DMA, CASE and every other association in our nonprofit galaxy:  Scrap two hours, 13 minutes of “seen this, heard that” sessions, serve free popcorn, and treat your registrants to a screening of Moneyball. I’m serious.  Here’s why. Moneyball, the 2003 iconoclastic bestseller by Michael Lewis  [...]]]></description>
		<link>http://www.theagitator.net/dont-miss-these-posts/flat-earth-fundraising-moneyball/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=flat-earth-fundraising-moneyball</link>
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		<title>Be The First On Your Block!</title>
		<description><![CDATA[There&#8217;s testing. And then there&#8217;s brain impulse measuring. This article from The Guardian reports that 10% of prime time TV ads have been developed using neuromarketing techniques &#8230; reading the brain&#8217;s reactions to creative stimulus in real time. So, I&#8217;m wondering &#8230; who will be first in the nonprofit sector to don the EEG headset? [...]]]></description>
		<link>http://www.theagitator.net/research/be-the-first-on-your-block/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=be-the-first-on-your-block</link>
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		<title>New Environment For NGOs &amp; Advocates</title>
		<description><![CDATA[In this slide presentation, Lee Rainie of Pew Internet presents ten &#8220;fresh realities&#8221; of the digital age that NGOs (and others) must contend with to succeed in persuading others. What Rainie says, much of it related to the explosion of social media and mobile communications, applies to all messaging and communications, which makes these observations [...]]]></description>
		<link>http://www.theagitator.net/communications/new-environment-for-ngos-advocates/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-environment-for-ngos-advocates</link>
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