We all tend to try new things at the outset of a new year (or planning period). And for many nonprofits, something ‘new’ might be social media.
But whether you’re new or a relative ‘old-timer’ with respect to social media, here from The Nonprofit Quarterly is an intelligent article that will help you think through what you’re doing — Four Reasons NOT to Use Social Media … and Why to Use It Anyway, by Christine Durand and Kristen Cici.
Their four reasons not to use …
- It’s a fad — it’s going away soon anyway
- What’s the ROI? I can’t see that it’s worth it
- People will say bad things about us
- Our supporters don’t use social media
Christine and Kristen examine the ‘truth’ behind each of these concerns, but then deliver the case — and sound advice — for doing it right. Hint: very explicit goals and metrics to measure progress against them are critical.
Nice job guys.
Tom
P.S. Thanks to Debra Richmond for the heads-up.
This article was posted in: accountability, Don't Miss these Posts, innovation, marketing metrics, nonprofit management, nonprofits, online advocacy, online fundraising, online publishing, social networking.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
