http://www.theagitator.net/dont-miss-these-posts/try-this-creative-resource/?utm_source=rss&utm_medium=rss&utm_campaign=try-this-creative-resource Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 24 May 2012 10:11:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.theagitator.net/dont-miss-these-posts/try-this-creative-resource/comment-page-1/#comment-9968 Tim Bete Thu, 15 Oct 2009 10:07:55 +0000 http://www.theagitator.net/?p=1262#comment-9968 Some people say "you" is the most important part of a solicitation letter because you want to focus on the needs of the donor. But "I" is just as important. In order to build an emotional connection, there has to be a real, warm, persuasive body signing the letter. You need a real person to tell stories and that requires using "I." Some people say “you” is the most important part of a solicitation letter because you want to focus on the needs of the donor. But “I” is just as important. In order to build an emotional connection, there has to be a real, warm, persuasive body signing the letter. You need a real person to tell stories and that requires using “I.”

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