Comments on: Too Important For Techies – II http://www.theagitator.net/dont-miss-these-posts/too-important-for-techies-ii/?utm_source=rss&utm_medium=rss&utm_campaign=too-important-for-techies-ii Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 09 Feb 2012 05:21:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vernicia M. http://www.theagitator.net/dont-miss-these-posts/too-important-for-techies-ii/comment-page-1/#comment-4947 Vernicia M. Wed, 25 Mar 2009 20:02:59 +0000 http://www.theagitator.net/?p=871#comment-4947 I agree that Ryann’s perspective gives this very complex topic more perspective. I am guessing that I was particularly sensitive about this topic for 2 reasons. 1: because the “big boss” forwarded it to me, and secondly because in my short career (approximately 6) in online fundraising, I have continuously faced the struggles that come with trying to combine “tried and true” fundraising best practices with technology. I think that our analysis should not overlook the fact that it is almost impossible for an organization to find an “online fundraising professional” that is both tech/web savvy and marketing/fundraising focused. My personal experience is that if constituents are properly cultivated online, they remain online…if not, they may migrate to direct mail or loose interest in the organization all together. While there are some that want that more offline “personal relationship”, many find that getting the quick updates online saves them time, effort and money and they still get to feel good about themselves. I think this is a great topic that has much potential to be explored. So many organizations struggle with the opportunity to raise money online and so few truly understand how to do so. Good stuff! I agree that Ryann’s perspective gives this very complex topic more perspective. I am guessing that I was particularly sensitive about this topic for 2 reasons. 1: because the “big boss” forwarded it to me, and secondly because in my short career (approximately 6) in online fundraising, I have continuously faced the struggles that come with trying to combine “tried and true” fundraising best practices with technology. I think that our analysis should not overlook the fact that it is almost impossible for an organization to find an “online fundraising professional” that is both tech/web savvy and marketing/fundraising focused. My personal experience is that if constituents are properly cultivated online, they remain online…if not, they may migrate to direct mail or loose interest in the organization all together. While there are some that want that more offline “personal relationship”, many find that getting the quick updates online saves them time, effort and money and they still get to feel good about themselves. I think this is a great topic that has much potential to be explored. So many organizations struggle with the opportunity to raise money online and so few truly understand how to do so. Good stuff!

]]> By: The Direct Marketing Voice Links 3-25-2009 | The Direct Marketing Voice http://www.theagitator.net/dont-miss-these-posts/too-important-for-techies-ii/comment-page-1/#comment-4941 The Direct Marketing Voice Links 3-25-2009 | The Direct Marketing Voice Wed, 25 Mar 2009 15:23:46 +0000 http://www.theagitator.net/?p=871#comment-4941 [...] Too Important For Techies - II [...] [...] Too Important For Techies – II [...]

]]> By: Philippe Poitras http://www.theagitator.net/dont-miss-these-posts/too-important-for-techies-ii/comment-page-1/#comment-4934 Philippe Poitras Wed, 25 Mar 2009 10:00:15 +0000 http://www.theagitator.net/?p=871#comment-4934 I fully agree with your comment Ryann. This discussion is very useful and highlights the issues behind the poor yield of online fundraising compared to direct mail. It is also very true that it's not the same media and as such, measuring ROI, given all the available online marketing tactics, requires a different approach. Online tactics provide a lot of exposure to the cause and allow to make noise and expand audience to the cause. It may first not provide a donation, but it surely provides many prospect donors. Difficult to measure such a return. Philippe Philippe I fully agree with your comment Ryann.

This discussion is very useful and highlights the issues behind the poor yield of online fundraising compared to direct mail.

It is also very true that it’s not the same media and as such, measuring ROI, given all the available online marketing tactics, requires a different approach. Online tactics provide a lot of exposure to the cause and allow to make noise and expand audience to the cause. It may first not provide a donation, but it surely provides many prospect donors. Difficult to measure such a return.

Philippe

Philippe

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