Stacy Guidice at Grizzard sent us these interesting stats on the extent to which first-time online gifts are driven by direct mail.

Analysts at Grizzard matched first-time online gifts against mailing lists used in parallel for one of their clients, Rescue Missions.

A median of 35% of first-time online gifts could be matched back to direct mail appeals — with highs of 62% and 60% in two cases.

Maybe you online fundraisers out there owe your direct mail colleagues a bottle of wine!

Anyone else with direct mail > online stats like these to share?

Tom

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This article was posted in: direct mail, Don't Miss these Posts, fundraising, marketing metrics, online fundraising.
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