Sue’s Donate Page Challenge
Sue Woodward at International Fellowship of Christians and Jews sent The Agitator a challenge.
She’s re-doing the organization’s website, and has been searching other orgs’ websites — fruitlessly — for what might be a model Donate page.
Her challenge to us, which we’re passing along to Agitator readers: “Find a decent, well organized, user friendly donation page.”
“I have yet to find one that I think is a good, clear and concise donation page format. I didn’t find any that are using their API – rather still using a template from online donation providers.
- Require numerous clicks to make a gift (I counted one that took me four clicks!)
- Give you in ascending order at least 6 to 8 options to click their button and select your gift amount.
- Confuse the reader with loads of options using industry language understood only by those of us who write the copy.
- Either go with too many pictures and no explanation or too many words that just make you want to scream “How do I simply make a gift?”
- Try to list every option to give on the same donation page.
- Try to be a mini annual report.
- Put in links to annual reports, and other options taking the donor away from the page you just worked to get them to.
I could go on and on – but if you don’t believe me take a look yourselves. We are so worried about conversions and click throughs etc. that we forget to stop and look at what our constituent, site visitors and donors see. I bet many ask what the heck is a monthly gift, donating miles, donating points, donating duck eggs. Well you catch my drift.”
Yep, we catch your drift Sue. Nonprofit websites typically convert their visitors at the rate of 3-5% to any kind of interaction, let alone donating.
I have a site in mind that I’ll nominate in a bit.
But first let’s see what Agitator readers suggest. OK, readers, let’s find Sue a model Donate page … recommendations please.