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Great post. I'll start following Tom Ahern.
I find too many nonprofits don't want intelligent donors, they want donors who think the n[more...]
acquire & grow donors
No doubt this topic warrants serious debate -- and Jay's idea is wholly creative.
The encouraging news, however, has been that the smalle[more...]
Such wisdom in under 10 minutes!
At the risk of sounding crass, should NPO's under a million in revenue consider some form of franchise mod[more...]
Yes, there's certainly more competition -- both from the proliferation of nonprofits and campaigns like the aforementioned Kickstarter for b[more...]
I agree with all the points Tom made in this post. The proliferation of NFPs is just mindboggling, but it is the reality we as fundraising p[more...]
Hi Lydia - I don't think Tom is necessarily saying that all direct mail will bring in the very high value gifts (although we regularly get g[more...]
It feels like there is a disconnect between the highly emotive copy that works for direct mail and the kind of high-level proposal[more...]
Thanks for this great information! Our challenge is coaching our clients how to steward the first gift from direct mail. It's not unco[more...]
Tom, this is what I would call thinking holistic fundraising. How all the different parts connect. It's why it's dangerous to look at ROI fo[more...]
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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