Hopefully the 47% of Agitator readers who were ‘on the job’ in the 20th Century do!
Karin Kirchoff of MINDset Direct discussed telemarketing — “the ugly, redheaded stepchild of fundraising and acquisition” as she put it — in a recent FundRaising Success webinar. Here’s a report on what she had to say about how to use this ’70s and ’80s channel today.
- Phone your ‘warm’ prospects — online activists, petition signers, volunteers.
- Use to reinstate deeply lapsed donors and to recruit new monthly donors.
- Analyze both ROI and lifetime value.
- Cold call
We rarely see or hear any chatter about telemarketing (search The Agitator for ‘telemarketing’ and you’ll see our meager coverage). So we’re always eager for examples of campaigns that worked (or didn’t). Send them on and we’ll spread the word.