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	<title>Comments on: Online Fundraising &#8211; Trick Question</title>
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	<description>Fundraising and advocacy strategies. Trends, tips ... with an edge</description>
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		<title>By: Matt Wolcott</title>
		<link>http://www.theagitator.net/dont-miss-these-posts/online-fundraising-trick-question/comment-page-1/#comment-1214</link>
		<dc:creator>Matt Wolcott</dc:creator>
		<pubDate>Thu, 14 Aug 2008 00:40:13 +0000</pubDate>
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		<description>Good stuff as always. Timing is everything right? I&#039;m in the midst of putting my annual plan and budget together for our FY which begins Oct.1. Mal reminds us what many online gurus are saying...there&#039;s no magic bullet to online fundraising. That said, our org (and I suspect many others) are challenged with getting existing constituents to simply provide us with their email addresses. This is the most important objective for online fundraising I believe and I am disappointed that we as fundraisers haven&#039;t put more emphasis on cultivating email addresses. Crafting the best online campaign ever to a small percentage of your overall donor base is well, small.</description>
		<content:encoded><![CDATA[<p>Good stuff as always. Timing is everything right? I&#8217;m in the midst of putting my annual plan and budget together for our FY which begins Oct.1. Mal reminds us what many online gurus are saying&#8230;there&#8217;s no magic bullet to online fundraising. That said, our org (and I suspect many others) are challenged with getting existing constituents to simply provide us with their email addresses. This is the most important objective for online fundraising I believe and I am disappointed that we as fundraisers haven&#8217;t put more emphasis on cultivating email addresses. Crafting the best online campaign ever to a small percentage of your overall donor base is well, small.</p>
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		<title>By: More Advice that Keeps Me in Business &#171; Barnabas Notes</title>
		<link>http://www.theagitator.net/dont-miss-these-posts/online-fundraising-trick-question/comment-page-1/#comment-1207</link>
		<dc:creator>More Advice that Keeps Me in Business &#171; Barnabas Notes</dc:creator>
		<pubDate>Wed, 13 Aug 2008 13:48:28 +0000</pubDate>
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		<description>[...] Strategy by Jake on August 13th, 2008   An article by Mal Warwick that I caught wind of via The Agitator, has a bunch of helpful tips. I want to focus on the last paragraph. Oh, one last point: The [...]</description>
		<content:encoded><![CDATA[<p>[...] Strategy by Jake on August 13th, 2008   An article by Mal Warwick that I caught wind of via The Agitator, has a bunch of helpful tips. I want to focus on the last paragraph. Oh, one last point: The [...]</p>
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