The past two days, Roger has written (here and here) about innovative ways to test direct mail acquisition packages. He’s also written recently (here and here) about applying predictive modeling techniques to donor prospecting … including tools for smaller organizations.

But how willing, really, are nonprofits to innovate?

Here’s Seth Godin’s take on that subject — Non-profits have a charter to be innovators.

He poses two mindsets:

“We’re doing important work. Our funders count on us to be reasonable and cautious and proven, because the work we’re doing is too important to risk failure.”

Versus …

“We’re doing important work. Our funders count on us to be daring and bold and brave, because the work we’re doing is too important to play it safe.”

Godin urges: “Go fail. And then fail again. Non-profit failure is too rare, which means that non-profit innovation is too rare as well.”

His post focuses on innovation on the program side of nonprofits’ work. But the same applies to the marketing/fundraising side … doesn’t it?

Tom

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This article was posted in: Acquisition, charities, Don't Miss these Posts, fundraising, innovation, nonprofit management, nonprofits, Seth Godin.
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