Comments on: No New Donors! http://www.theagitator.net/dont-miss-these-posts/no-new-donors/?utm_source=rss&utm_medium=rss&utm_campaign=no-new-donors Fundraising and advocacy strategies. Trends, tips ... with an edge Wed, 23 May 2012 19:03:42 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jay Love http://www.theagitator.net/dont-miss-these-posts/no-new-donors/comment-page-1/#comment-25323 Jay Love Tue, 04 May 2010 21:41:57 +0000 http://www.theagitator.net/?p=1420#comment-25323 Those are such unbelievable words to live by for non-profits Tom! After watching the results for the last several years for the AFP and Urban Institute sponsored FEP (Fundraising Effectiveness Report) survey results http://www.afpnet.org/files/ContentDocuments/2009_FEP_FinalReport.pdf it does not take long to see that over the last few year the age old practice of bringing new donors in the front door while just as many old donors walked out the back is now not working. Based upon last year’s results, which by the way are taken DIRECTLY from the ACTUAL donor databases, just look what would have been gained if they just reduced the defections by 50%! In this case the stats truly do not lie . . . The survey organizations had sizeable growth in gifts from new, upgraded, and recaptured donors, these gains were more than offset by losses in gifts from downgraded, lapsed new, and lapsed repeat donors. As a result, net gains in the amount of gifts were -1.3%. Keep up the good work of sharing such insights . . . Those are such unbelievable words to live by for non-profits Tom!

After watching the results for the last several years for the AFP and Urban Institute sponsored FEP (Fundraising Effectiveness Report) survey results http://www.afpnet.org/files/ContentDocuments/2009_FEP_FinalReport.pdf it does not take long to see that over the last few year the age old practice of bringing new donors in the front door while just as many old donors walked out the back is now not working.

Based upon last year’s results, which by the way are taken DIRECTLY from the ACTUAL donor databases, just look what would have been gained if they just reduced the defections by 50%! In this case the stats truly do not lie . . .

The survey organizations had sizeable growth in gifts from new, upgraded, and recaptured donors, these gains were more than offset by losses in gifts from downgraded, lapsed new, and lapsed repeat donors. As a result, net gains in the amount of gifts were -1.3%.

Keep up the good work of sharing such insights . . .

]]> By: Gail Perry http://www.theagitator.net/dont-miss-these-posts/no-new-donors/comment-page-1/#comment-25321 Gail Perry Tue, 04 May 2010 21:21:44 +0000 http://www.theagitator.net/?p=1420#comment-25321 Seth Godin's post is a wake-up call reminder to all nonprofits who are slogging away looking for NEW donors while they are losing their current ones quickly. As a fundraising consultant and speaker, I find my clients and audiences are always amazed and shocked at the industry standard attrition statistics. It's news to them! I think we will just have to beat it into everyone's head - over and over- that current donors are far more precious than potential donors. And that it's far, far easier to get a current donor to renew than it is to sell a totally new person on your cause. Way to go Seth and Tom! Seth Godin’s post is a wake-up call reminder to all nonprofits who are slogging away looking for NEW donors while they are losing their current ones quickly.

As a fundraising consultant and speaker, I find my clients and audiences are always amazed and shocked at the industry standard attrition statistics. It’s news to them!

I think we will just have to beat it into everyone’s head – over and over- that current donors are far more precious than potential donors. And that it’s far, far easier to get a current donor to renew than it is to sell a totally new person on your cause. Way to go Seth and Tom!

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