We were going to write a shameless plug for direct fundraising maven Mal Warwick’s new book, but then we got this promotional message from Mal himself.
He does a better job than we could. Just click here for his nifty presentation.
Oh, the book. It’s called Fundraising When Money Is Tight. Timely as that sounds, the sub-title makes crystal clear the thrust of Mal’s book …
"A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future."
Real "nut & bolts" stuff here, but in a strategic context. Add Mal’s survival guide to your first aid kit. Only $15.61 here on Amazon.
Good job, Mal. You deserve a raise!
Roger & Tom
This article was posted in: charities, database marketing, direct mail, direct marketing, Don't Miss these Posts, donor retention, fundraising, issue fundraising, loyalty, nonprofit management, nonprofits, online fundraising, telemarketing, You Deserve a Raise.
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