However, I believe the root of that reality lies in our rapidly changing world of WAY too many choices (for EVERYTHING!) and WAY too many modes of receiving information being thrust upon human beings with ever shrinking attention spans, and time or even desire to think critically about what is coming at them.

It’s a bit like the early days of the web when everyone was putting up static websites that mimicked their organizational brochures.

Our technology is SO outstripping our evolution as users, consumers and inhabitants of the planet.

Being successful on the web is a lot more demanding and requires comprehensive (integrated ) approaches. Just a few can master all the skills required.

Finally, the job demands hability to argue and win over ‘traditionnal” communication and PR people…

Philippe