Roger is revving up the retention engine, as you saw in yesterday’s post. Today I’d like to help set the mood.

In one of the best songs ever written (IMHO), timeless Carole King worries about the enduring loyalty of her lover. The next time your team gathers to talk about donors, retention and loyalty, get in the mood … play Will you still love me tomorrow?

“Tonight with words unspoken
You’ll say that I’m the only one
But will my heart be broken
When the night meets the morning sun?”

I hope this doesn’t gross you out, but imagine your new donor pining for you!

It takes more than tactics folks.

Tom

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