If a donor says — “Do not telemarket to me! — put them on a suppression list.

If a donor says — “Do not rent my name!” — don’t rent their name.

If a donor says — “Remove me from your email list — remove them.

Above all, don’t ignore them!

Don’t treat them the way Newsmax.com treats me. Not only will you alienate your donor (or subscriber), which would be bad enough. You might in fact irritate them to the point that they will speak out and tell their friends and colleagues. And with social nets, blogs, etc, we know how far the discontent of one person can travel.

I’ve been trying — just about daily, for a month at least — to ‘Unsubscribe’ from the Newsmax Health daily Health Alert. I’ve replied to virtually every Health Alert by using the ‘Unsubscribe’ button. Each time, as you see below, I’ve been promised I will be removed from their email list promptly.

Yet the barrage of messages continues. So I’ve graduated from ‘no longer interested’ to ‘mightily irritated’. And I’m telling my friends and colleagues … thousands of them.

Take that, Newsmax.com! You oughta be fired!

Agitator readers, thanks for bearing with me on this personal rant. And please don’t treat your donors like that!

Tom

This article was posted in: accountability, charities, Don't Miss these Posts, donor retention, fundraising, loyalty, nonprofit management, nonprofits, You Oughta Be Fired.
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