Judging from the number of "Out of Office" bouncebacks we’re getting this week, I’m assuming that lots of folks are "at the beach."
That means they’re missing Steve MacLaughlin’s (of Blackbaud) Netwits webinars this week. One a day, with these topics …
- Websites demystified
- Email demystified
- Online Fundraising demystified
- Social Media demystified
- Online Metrics demystified
Not to worry, you can sign up here to get each session’s recording and presentation via email.
Judging from this recent blog post, I would expect Steve’s advice to be most practical. Here he talks about five common mistakes nonprofits make with their websites.
The one I notice a lot is what he calls the "NASCAR effect" — putting so much stuff, so many options on your homepage that it looks like the advertising on a race car … burying your real priorities and leaving your visitor bewildered and overwhelmed by choice.
I’ve signed up for Steve’s session reports and look forward to them.
Tom
This article was posted in: direct marketing, Don't Miss these Posts, email marketing, marketing metrics, online advocacy, online fundraising, online publishing, social networking.
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