Just a good pithy discussion here about the expanding Hispanic market, from Jose Villa of digital marketing agency Sensis.
I’m intrigued by Villa’s prediction of a Hispanic baby boom: “With close to 20 million Hispanics at or entering child-bearing age over the next 10 years, the potential for a new baby boom is real. The resulting demographic shifts could reverberate across U.S. culture and commerce for the next 50 years.”
The new 2010 US census data might find Hispanics hitting the 50 million mark … or certainly pretty damn close. WOW! Do Hispanics fit into your fundraising planning yet?
Tom
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Another question to address is whether Hispanics should be addressed culturally (as it seems the article suggests) or should these second and third generation Hispanics be addressed every other ethnic group that has become part of the melting pot we know as America? As a direct marketer I say, test, test, test and then test again!