That got your attention, huh?!
This headline, given to a speech by a Facebook exec at the recent International Fundraising Congress, has created a minor stir around the fundraising blogging world.
Here’s the analysis of blogger and fundraiser Bryan Miller at Giving in a Digital World, who attended the session. He points out that the exec, Canadian Elmer Sotto, was making a far less sensational point — Sotto was merely noting that Facebook was better at relationship building and donor stewardship than direct fundraising. He said that direct mail and email fundraising were the better tools for actually asking for money from established donors. Most of us wouldn’t dispute Sotto on that. Read more on Sotto’s presentation here.
That said, Miller’s article give several illustrations of successful Facebook fundraising campaigns that you might want to look at.
Tom
P.S. Heads up for next Monday — The Agitator’s own Roger Craver and Phyllis Freedman, veteran fundraiser at SmartGiving and formerly Epsilon, are hosting a DonorTrends webinar on ‘Build a Successful Planned Giving Program’ on Monday November 1 at 2:00 pm ET. Here’s a link for registration.
.
This article was posted in: Don't Miss these Posts, email marketing, legacy marketing, loyalty, nonprofit management, nonprofits, online fundraising, online publishing, planned giving, social networking.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
sad to think that even the facebook exec uses an old definition of fundraising. When will fundraising be considered a wholistic enterprise? That fundraising is all of finding, attracting & retaining (stewardship)?
I agree with Jay. Facebook has been a wonderful addition to our fundraising system. It has given me the opportunity to tell those closest to our organization about breaking news – even easier and faster than email since there aren’t formatting issues, or having to pay more if we go over our allocation. It even gives me an accepted format to talk to or supporters about what interests them, and to simply say “Happy Birthday!” each day to our friends who are having birthdays. Little things that build relationships. Facebook is a great way to engage the young people that we serve in hopes of cultivating them into future donors. Finally, Facebook is a very useful tool for recruiting volunteers.