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Email Marketing - Top 10 Mistakes

July 9, 2008

From Loren McDonald at Silverpop, an email service provider, here are ten big email design & marketing mistakes to avoid:

  1. Making it difficult to unsubscribe.
  2. No "welcome" message and/or waiting weeks to send the first message.
  3. Overmailing.
  4. Using a large single image as the core of your email.
  5. Not using alt tags.
  6. Relying on graphical links.
  7. Not having a preference center.
  8. Not designing for the preview pane.
  9. Using a person’s name in the "from" line.
  10. Hiding email registration.

Loren’s straightforward explanations are worth reading if you’re an email marketer.

Tom

Filed Under Don't Miss these Posts, email marketing, online advocacy, online fundraising

Comments

One Response to “Email Marketing - Top 10 Mistakes”

  1. Jason Dick on July 18th, 2008 1:18 am

    Great tangible tips for email marketing. Thanks for sharing.

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