Comments on: Donor Involvement Yields Fundraising Dividends

By: Abby Koenig

Abby Koenig — Fri, 27 Mar 2009 17:46:28 +0000

I’ve seen, though, that too many people just send the survey back, without donating. Sure we want their opinion but we more want them to become a member. With a survey it almost seems like there’s too much for them to think about doing.

By: Amy Tripi

Amy Tripi — Fri, 20 Mar 2009 15:45:07 +0000

Another plus to some types of acquisition involvement devices, such as surveys and petitions, is this: While not everyone will send a gift, some will “do their part” by returning the survey or petition. Now the organization can add that respondents name to a warm prospect list, which can be included in subsequent acquisition campaigns. These lists tend to perform well. Additionally, once an organization captures enough warm prospect names, this file can be rented and exchanged.

By: Craig Maser

Craig Maser — Fri, 20 Mar 2009 12:02:25 +0000

I found the feedback about “involvement” to be interesting. My first thought was that asking donors to become involved would be a turn-off. Do you think using “involvement” has the same impact on prospects versus donors?