Comments on: Debate On Recession Fundraising Tactics http://www.theagitator.net/dont-miss-these-posts/debate-on-recession-fundraising-tactics/?utm_source=rss&utm_medium=rss&utm_campaign=debate-on-recession-fundraising-tactics Fundraising and advocacy strategies. Trends, tips ... with an edge Thu, 09 Feb 2012 05:21:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Frances Post http://www.theagitator.net/dont-miss-these-posts/debate-on-recession-fundraising-tactics/comment-page-1/#comment-2906 Frances Post Thu, 18 Dec 2008 04:26:56 +0000 http://www.theagitator.net/dont-miss-these-posts/debate-on-recession-fundraising-tactics/#comment-2906 Please keep this conversation going – Jeff and others concerned about ‘emotional reactions’ are correct, in our mind. We see clients including the development/marketing areas in the overall down-sizing without recognizing how this will impact their future revenue streams. Your earlier advice about how critical it is to measure the effectiveness of each approach and then pursue the ones with highest yield needs to remain the clarion call. Although I hate the underlying reason for this discussion, part of me does hope that we will be strengthening the overall Fund Raising area as too many have been resistant to using objective analysis to guide their efforts. Thanks as always for your work – we forward the emails to a broad audience and have been told many have signed up themselves. Please keep this conversation going – Jeff and others concerned about ‘emotional reactions’ are correct, in our mind. We see clients including the development/marketing areas in the overall down-sizing without recognizing how this will impact their future revenue streams. Your earlier advice about how critical it is to measure the effectiveness of each approach and then pursue the ones with highest yield needs to remain the clarion call. Although I hate the underlying reason for this discussion, part of me does hope that we will be strengthening the overall Fund Raising area as too many have been resistant to using objective analysis to guide their efforts.

Thanks as always for your work – we forward the emails to a broad audience and have been told many have signed up themselves.

]]> By: Joan Smyth http://www.theagitator.net/dont-miss-these-posts/debate-on-recession-fundraising-tactics/comment-page-1/#comment-2883 Joan Smyth Tue, 16 Dec 2008 13:23:06 +0000 http://www.theagitator.net/dont-miss-these-posts/debate-on-recession-fundraising-tactics/#comment-2883 I love the advice to mail acquisition this Spring cause so many others are cutting back and mailboxes will be less crowded. But - where do we get the money to pay for it? I'm not eliminating acquisition but when my cash flow is squeezed incredibly tight, I have to choose between housefile mailing - paying me back $10 for every $1 I spend (and getting the return this year) or acquisition - paying me back yes- but no net for 18 or 24 months or more. It may seem like a knee-jerk reaction but the $10 this year lets me take care of the kids who are here now. I love the advice to mail acquisition this Spring cause so many others are cutting back and mailboxes will be less crowded. But – where do we get the money to pay for it? I’m not eliminating acquisition but when my cash flow is squeezed incredibly tight, I have to choose between housefile mailing – paying me back $10 for every $1 I spend (and getting the return this year) or acquisition – paying me back yes- but no net for 18 or 24 months or more. It may seem like a knee-jerk reaction but the $10 this year lets me take care of the kids who are here now.

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