The Agitator

Our previous post on recession fundraising tactics has stirred up a lot of interest.

Here’s another experienced practitioner weighing in … Erica O’Brien from Adams Hussey & Associates.

Erica’s advice is summed up as Direct Mail Is Not Dead. She’s particularly concerned that nonprofits not drop out of the acquisition biz to save short term money.

Well worth a read.

Tom

This entry was posted on Thursday, December 18th, 2008 at 1:06 am and is filed under Don't Miss these Posts, charities, direct mail, fundraising, issue fundraising, nonprofit management, online fundraising, telemarketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.