Comments on: Crowdfunding http://www.theagitator.net/dont-miss-these-posts/crowdfunding/?utm_source=rss&utm_medium=rss&utm_campaign=crowdfunding Fundraising and advocacy strategies. Trends, tips ... with an edge Wed, 08 Feb 2012 04:36:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ryan http://www.theagitator.net/dont-miss-these-posts/crowdfunding/comment-page-1/#comment-25846 ryan Wed, 26 May 2010 15:43:33 +0000 http://www.theagitator.net/?p=1377#comment-25846 A really interesting post… However, I just want to point out that crowd-funding isn’t as easy as it sounds. Although even close to as important or worthwhile as cancer research, I’m trying to raise money for the printing of a series of books (worldoflil.com) for toddlers to help them build cognitive skills – and once you tap your family and friends the big challenge is – how do i get anyone not associated with me already to jump in? Or even to become aware of the project. Questions such as this need to be answered before you start your raise… I tried to do this to the best of my ability and am still only 1/3 raised with about 35 days to go via kickstarter. Even on a larger scale, with the project mentioned in the article, how do you reach outside of your 'network' and get people interested enough to head to the campaign page and pledge? A really interesting post… However, I just want to point out that crowd-funding isn’t as easy as it sounds. Although even close to as important or worthwhile as cancer research, I’m trying to raise money for the printing of a series of books (worldoflil.com) for toddlers to help them build cognitive skills – and once you tap your family and friends the big challenge is – how do i get anyone not associated with me already to jump in? Or even to become aware of the project. Questions such as this need to be answered before you start your raise… I tried to do this to the best of my ability and am still only 1/3 raised with about 35 days to go via kickstarter. Even on a larger scale, with the project mentioned in the article, how do you reach outside of your ‘network’ and get people interested enough to head to the campaign page and pledge?

]]> By: Roger Lawson http://www.theagitator.net/dont-miss-these-posts/crowdfunding/comment-page-1/#comment-23514 Roger Lawson Wed, 17 Mar 2010 20:40:15 +0000 http://www.theagitator.net/?p=1377#comment-23514 I agree that the CRUK site is great. To offer donors that level of choice is great for the donor, and great for the charity. We did a campaign with WSPA a little while ago which asked people to choose which WSPA projects they wanted their donations to go towards. Targets exceeded by nearly 50%. A really high average donation. And 70% of donors choosing to give unrestricted income is great. But more valuable is the knowledge that 30% of donors stated that one area of WSPA's work was more important to them than any other. We know who and we know ehat. And we can now talk to them about this in a completely personal way. 30% of donors who will become WSPA's greatest advocates. http://www.thegoodagency.co.uk/our-work/specialisms/campaigning-fundraising/wspa-4/ Roger I agree that the CRUK site is great. To offer donors that level of choice is great for the donor, and great for the charity.

We did a campaign with WSPA a little while ago which asked people to choose which WSPA projects they wanted their donations to go towards. Targets exceeded by nearly 50%. A really high average donation. And 70% of donors choosing to give unrestricted income is great.

But more valuable is the knowledge that 30% of donors stated that one area of WSPA’s work was more important to them than any other. We know who and we know ehat. And we can now talk to them about this in a completely personal way. 30% of donors who will become WSPA’s greatest advocates.

http://www.thegoodagency.co.uk/our-work/specialisms/campaigning-fundraising/wspa-4/

Roger

]]> By: Lucinda Yates http://www.theagitator.net/dont-miss-these-posts/crowdfunding/comment-page-1/#comment-23513 Lucinda Yates Wed, 17 Mar 2010 20:24:29 +0000 http://www.theagitator.net/?p=1377#comment-23513 What I love about this idea is how it begins to form a relationship with a donor as they track progress on the project. It gives the donor an opportunity to be more intimately involved by following along. Imagine if the outcome of the project is successful. Do you think the donor will give again? What a concept, donating is fun! Lucinda Yates What I love about this idea is how it begins to form a relationship with a donor as they track progress on the project. It gives the donor an opportunity to be more intimately involved by following along. Imagine if the outcome of the project is successful. Do you think the donor will give again? What a concept, donating is fun! Lucinda Yates

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