Starbucks uses its "Passion Panel" to come up with new products and line extensions. This is a group of Starbucks’ best customers who respond to online queries in return for perks.
[What, you say, Starbucks doesn't have enough variations on the Frappuccino already?!]
Maybe your nonprofit could use a Passion Panel of your own best donors. Sit down now and write up 10 questions you’d like to ask your best donors. Each one should be aimed at getting an insight you think would increase your fundraising effectiveness.
We’d be happy to publish some of your Passion Panel questions!
Tom
This article was posted in: direct marketing, Don't Miss these Posts, donor retention, fundraising, loyalty, nonprofit management, nonprofits.
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Can’t wait to hear what others are doing that works. How are they (the nonprofits, not Starbucks) recruiting people in the first place? Are they only asking donors for whom they have email addresses, then doing surveys or also including postal mail? How do they decide who to ask? Random or strategic? What sorts of questions are the nonprofits asking? Anyone doing an in-person lunch with the ED or something after getting this group started? You can see where my ideas would be, but I’m curious to hear what has been working for others.
Thanks for the story, Tom!
Thanks for the story Tom!
What best worked for us is to visit the special donors and potential donors.
Same that Kim ,I look forward to learn fro others’ fundraising experiences.