The Agitator has heaps of .edu readers whom we don’t frequently address specifically.
So we’re happy to jump on the opportunity to alert you to the CoolData blog, which specializes in advice on making the most of your alumni data for fundraising purposes.
Here’s an example of their analysis of alumni website behavior.
Happy to receive your feedback on the blog.
Tom
This article was posted in: database marketing, Don't Miss these Posts, fundraising, higher ed marketing, online fundraising.
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Thanks for the mention. The paper you’ve linked to was co-written by data mining experts Peter Wylie and John Sammis. It’s worth noting that many of the examples of analytics insights posted on the blog are perfectly transferable to the “non-edu” sector, this paper included. I think anyone involved in fundraising in a senior position who chooses to ignore whatever data they might have on interactions with their constituents (including online interaction) should lose their jobs. The days of relying solely on a combination of past giving history and throwing darts at the board are over.