I suppose in December about half a fundraiser’s time is devoted to scrambling for those year-end dollars, and the other half is spent concocting a fundraising plan for the new year that will make the bosses smile.

Of course, getting that smile depends on projecting growth in revenue!

Are you projecting growth in revenue for 2012? Credibly?

If you are, you must be planning to do something new, because, with both acquisition and renewal rates declining throughout the sector, ‘same old, same old’ just ain’t cuttin’ it anymore for most nonprofits.

One thing we do know works is multi-channel fundraising, assuming you get around to actually integrating your donor information to drive your cultivation efforts. Granted, that’s a heavy lift for most organizations. But essential. Roger will be talking about this in tomorrow’s post.

So, what changes are you making? If I were your CEO, what 2-3 fundraising changes would you propose to me, looking me in the eye, declaring you were confident these changes would produce better results in the coming year? [Hey, if I were your CEO, I would settle for a well-conceived testing plan that offered significant upside.]

Tom

 

 

 

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