Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising.

Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns.

Roger’s written one of the chapters. And just to show that his bark is worse than his bite, what do you think it’s about?

Donor retention — Creating the Multi-Channel Donor Renewal Campaign.

We’ve given fundraisers a hard time this week about the importance of donor retention and what we believe is a lack of due attention to it.

But in this chapter, Roger ‘atones’. He provides a detailed guide to getting your donor/member renewal program right. There’s a heap of value in that chapter.

And more value from other experts throughout the guide. You can buy it ($79) from Direct Marketing IQ here.

Tom

This article was posted in: charities, database marketing, direct mail, direct marketing, Don't Miss these Posts, donor retention, email marketing, fundraising, nonprofit management, nonprofits, online fundraising, telemarketing.
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