You Don’t Own Me!
A very pithy post by Seth Godin this week …
You don’t own attention or trust or shelf space. You don’t even own tomorrow’s plans.
It’s all for rent, with a cancellation clause that can kick in at any time.
The moment you start treating the rental like a right, it disappears.
That sure seems to apply to donors.
Don’t thank them. Don’t emotionally bond. Don’t personalize your contacts. Let your relevance slip.
Then watch that cancellation clause kick in!
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