A very pithy post by Seth Godin this week …

Owning vs. renting

You don’t own attention or trust or shelf space. You don’t even own tomorrow’s plans.

It’s all for rent, with a cancellation clause that can kick in at any time.

The moment you start treating the rental like a right, it disappears.

That sure seems to apply to donors.

Don’t thank them. Don’t emotionally bond. Don’t personalize your contacts. Let your relevance slip.

Then watch that cancellation clause kick in!




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