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It's amazing the # of songs that are actually FR songs. Yes. This is a good one, indeed. And Carly Simon's "You're so Vain" might be the bes[more...]
Unfortunately, the pressure on gift officers to solicit and close gifts is HUGE! I've had more than one disturbing experien[more...]
"IF YOU CHANGE YOUR LOGO. Impact on revenue: None."
False. Many nonprofit logos were designed before websites even existed, and have very[more...]
This is exactly why I tell people major gifts work is so much fun. Because you get to talk all day with folks who share your values. It's al[more...]
Roger, thanks for the kind words!
After 3 weeks I can absolutely state it may be the best step I have ever taken in business. I just sen[more...]
right i think
Agree with all of the above Commandments, except #3. I run the 'marketing department' at a well known non-profit in Tampa Bay. We will soo[more...]
Like Roger, I am a TOTAL Jeff Brooks fanboy. These days, Jeff dispenses his unique wit and wisdom via frequent blog posts for Moceanic, an o[more...]
Just back from vacation and catching up on my Agitator reading.... I'm curious if the lower retention rate of online donors has anything to [more...]
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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