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We work in a field based on results. Yet information on digital ROI is still nearly impossible to come by. Following your sugges[more...]
Superb post Tom (ditto Richard Perry):
Simon Scriver and I had a convo around this on Twitter yesterday. It was sparked by a LinkedIn pos[more...]
In the spirit of asking cage-rattling questions...because asking CRQs generates conversation that produces learning, and learning is what ca[more...]
With all due respect regarding Steve Nardizzi, did you read the Doug White report?
I stand by the fact that it takes money to[more...]
Spot on Roger!
Ironically, within the last two weeks both the CPA that audits Bloomerang and the law firm we work with BOTH sent our shor[more...]
Okey dokey, Tom. Good information. Even if the factoids aren't perfect, this should (I wish it would!) shock fundraisers and bosses and boar[more...]
Roger: you asked a question in your post. "Dear Charity: For what percentage of your donor list do you have email addresses?"
I asked tha[more...]
Many thanks for your question. I could have been clearer.
The report in MediaPost I cited in the post indicates a 40% high[more...]
60% higher conversion rate! 40% higher conversion rate! WOW.
Then, my question is, "Higher than what?"
Yes, I know email is now [more...]
In complete and total agreement with Greg & Roger.
However, one more point should be made: There needs to be more care given to de[more...]
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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