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Jeff's post identified a massive mistake charities make. Is it the "worst" mistake? I don't know, and I really don't care. The fact is, Jeff[more...]
I've often counseled younger writers to think of a mother (or grandmother) when writing fundraising copy.
Spend time with your clients.[more...]
I would love to see posts advising how small to medium nonprofits can keep up with expense involved in attracting and engaging these actigiv[more...]
Agreed Tom, achieving that second gift is so vital to improving donor retention!
Where do new donors come from?
I dislike list trades, too. I'm not keen on the amount of mail I get from organizations that will never ap[more...]
People only opt-in if they believe they will benefit from doing so. Charities that fail to provide value to donors deserve what they get....[more...]
Please. People work long hours at jobs they don't like to make money to feed their families. It has nothing to do with men vs. women. The[more...]
Michael, I'm so very sorry to hear of your ongoing battle and what you're having to go through right now. Sending the warmest of wishes to f[more...]
It's a damn fast world these days, n'est-ce pas? From slactivist to activist to actigivers.
But the fundamental human-ness isn't differen[more...]
I thank you all for your support, encouragement, positive thoughts, prayers, and inspirational quotes. Much appreciated!
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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