In my shop we believe that best practices is a journey, not a destination. We are constantly redefining what best practices are for our indu[more...]
I try to be an evangelist on this, but no one listens!
If organizations put half as much effort into driving retention [more...]
Thanks Roger - I've seen all the metrics and loads of strategies, but I've never seen how that impacts overall results. Chuck Longfeld and [more...]
Bravo! Thank you for writing this, Roger! LTV, Acquisition costs, etc., these are the metrics that can truly be transformational for a devel[more...]
Larry, I wonder what the retention rate was on the 2nd gift donors who got that same package? How many forgot they'd responded to the first [more...]
Just two observations -- in my time working with US nonprofit "brands" I've seen that conversion to second gift -- not just in year one, but[more...]
Tom, this item is so important. The retention rate for 2nd time donors is nearly three times larger than the retention rate of first time d[more...]
Tom, as always, your post is timely.
Right now in the US, hundreds of millions of envelopes are being scanned, sorted, and delivered to [more...]
Couldn't agree more with Alan!
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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