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Gregory is bang on: success in all forms of communication is based around relevance and value. Google figured that out a long time ago and h[more...]
Tom, I believe your concern about the "spirit of giving" is very well placed. To my eye, many of the appeals of those causes advocating ag[more...]
Thank you for this, Roger. And thanks, Greg and Lisa. Great points.
BRAVO. The way email results have been distilled down has long befuddled me, and imho, masks a problem. I'm staring at a huge spreadsheet fr[more...]
Your article is great but I hope you don't mind me saying the title might be a bit "off" since I actually would be happy to get MORE email f[more...]
Amazing isn't it, Roger...Actually planning and preparing. I play with these questions in my strategic planning work. And they'll work fine [more...]
This is a great snap shot of social media usage. My one concern with all of these platforms is that individuals feel they've "done somethin[more...]
Amy - I don't know the age of your students, or their situation, but here are a couple of ideas: An Adopt-a-Student Program - one donor/one[more...]
Timely post for me - I did read the full report prior to seeing this Agitator post. I've been thinking about a nifty, simple way to recogniz[more...]
It never occurred to me that people would have reasons for NOT developing a monthly giving program. And usually I can imagine the silliest, [more...]
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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