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I dunno Roger. I disagree with some of the conversation here.
Some of these comments seem to be from people who think it's a bad idea for[more...]
Here's a blog article that I wrote about my issues with Giving Tuesday.
If success is boiled down to a set of generic whatever's (copy points, always do X, but not Y) then the sector will forever swim in a sea of[more...]
Hooray! I looked for the "Love" button but didn't see it, Lisa.
Swipe files are meant as inspiration, not to be copied.
In addition [more...]
My wish for today is that every Agitator would read, in its entirety, Joe Jenkins opinion post (link above). Full disclosure: I've never met[more...]
LOVE THIS! Congrats Heather, and also Jennifer and Stephanie. I've been on the flip #GivingTuesday to #Giving(Thanks)Tuesday since it began,[more...]
Agree with Joe that sameness is not the problem if it works. Urgency and challenges work! And most folks don't give to 100 charities. They'[more...]
It's because "it works" ...
Wonderful and inspirational, Heather! Thank you for sharing this with us, Roger-
Heather, THANK YOU: three minutes after reading your story yesterday, I shared two of your ideas with a client and referenced the Agitator p[more...]
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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