Pay as little as $25 for full access to The Agitator.
Roger and Tom,
We seem to be on the same page. I also suggested that ALSA should treat these givers as leads, rather than jumping to retent[more...]
Hi again. Read Seth Godin's blog, "The wasteful fraud of sorting for youth meritocracy." Posted today, Tuesday, September 2, 2014. Wonderful[more...]
I love, love, love your calling this a 'lead generation strategy.' Because that's the part that other nonprofits can replicate. Yes, you ne[more...]
I've been thinking about the neuro-linguistic pathways of altruism - that part of what's valuable about the Ice Bucket Challenge is a millio[more...]
Unfortunately, six months from now, ALS will not be able to tell you who participated in this stunt--I suspect they couldn't tell you today.[more...]
There is a body of social psychology research that supports this -- because a person donated to a nonprofit's mission or took an action on b[more...]
Simone and Mike,
I agree with virtually all the points you make. "Episodic" or what we calledl "flash philanthropy" donors in the post c[more...]
I think there are some things that should be respected: St. Joseph's Indian School has used the dreamcatcher for years now; St. Labre uses a[more...]
Ah gimmicks. So much money through a gimmick. But are they "real donors" or just selfie gimmick slacktivists? (And I'll bet that many of the[more...]
Roger & Tom,
Don't you consider the ALS 'tsunami of donors" to be episodic donors such as the donors to Salvation Army in times of disa[more...]
Establish emotional connection.
Fantasies don’t count!
This article was posted in: Donor retention / loyalty / commitment.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
Mail (will not be published) (required)
Position: Fundraising & Supporter Engagement Director
Location: Toronto, Canada
Closing date: 27 August 2014
Click here for full job description
If you want to publish a job on this page click to send us an email