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Among other variables, a practical one: many families meet toward the end of the year when they have a better sense of their year's income, [more...]
For me, the awareness issue means this:
Too many NGOs think that if their organization is "more visible," (e.g., you and I are aware that[more...]
What we're really talking about is a budget issue. Where do we spend our limited budget to get the most donors, to not only pay attention, b[more...]
Thought I'd offer up a few observations that may alleviate your concerns. It is certainly fair to suggest the act of asking for fe[more...]
We've been using the widget for the last several months and found it to be easy to use. We're a very small organization, but have been pleas[more...]
Thanks Donor Voice! That's a great tool but I have one caveat.
You need to know what % of your donations come through your website and yo[more...]
This is great! Thank you!
Looks like a great tool--thank you! My only hesitation is that once we install something like this, we set up certain expectations that we [more...]
Thank you, thank you, thank you!!
It is such a basic concept, but one that as fundraisers we seem to struggle with to get "just right". W[more...]
Brilliant. Thank you!
Establish emotional connection.
Fantasies don’t count!
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From Denny Hatch:
“I don’t want a relationship with the guy who sells me aspirin. I just want my headache cured.”
I guess it depends on whether you’re resigned to being viewed as a commodity.
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