Loyalty Lesson From The Who
New ads for Shure, the microphone maker, feature various artists — like Pete Townshend and Roger Daltrey of The Who — professing their steadfast loyalty to the brand. Says Daltrey: "These mics are the only ones I’ll use."
Do you have stories of commitment from your most loyal donors? Have you asked for them? Don’t you think you might find a use for them?!