Here's a pithy post on continuity giving from consultant Jim Killion, courtesy of DMA's The Integrator.

Talking about the $$ power of monthly giving, Jim notes that credit card giving is the key to success, and suggests three tactics for maximizing your fundraising return:

  • Tailored reporting — no auto-responder thank you's for these folks
  • Targeted requests — again, be careful about including monthly givers in “asks” designed for irregular donors
  • Monitor card expiration dates — a simple process trigger can retain big bucks

Apart from the “lock-in” value of credit card use, data we've seen indicates over and over that credit card gifts are larger in average size. With lower processing costs.

Triple dividends from getting your donors to use the plastic.

Roger & Tom

This article was posted in: Donor retention / loyalty / commitment.
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