Making The Move To Greener Mail
From DMNews, here are tips from four experts on reducing the environmental footprint of your direct mail campaigns.
What I learned is that there’s paper embedded with seeds that will grow if you put it in the ground. Does this reveal that I’m not on the cutting edge of production?!
If you have additional ideas or practices regarding more eco-friendly mail, we have a lot of readers who would like to hear about them.
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