Greener Direct Mail
Earlier this month we published an article on how to lessen the environmental impact of direct mail programs. We invited further suggestions from fundraisers.
Fundraising agency Mal Warwick Associates pointed us to their firm’s environmental practices statement, which describes the steps the company takes in its own business operations, as well as the steps it takes — from list hygiene to careful selection of production vendors and paper procurement — to reduce the impact of its clients’ mail programs.
It’s an impressive commitment that we’re pleased to share with you. And we repeat our request to readers for additional "green" practices that direct mailer fundraisers might consider.
Roger & Tom