Acquisition Best Practices
Recently, in The Baby and the Bathwater, Roger wrote about the disturbing industry-wide decline in new donor acquisition, as documented by Target Analysis Group. He discussed this trend in the context of predictions of the death of direct mail.
We don't want to just leave you wringing your hands!
Here is a very helpful piece on testing acquisition packages, from Peter Schoewe at Mal Warwick Associates.
If you're fretting over your recent acquisition stats, before changing the name of your organization, before changing its mission, before firing your executive director or president, take a look at Peter's recommendations.
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