According to a new report from The Media Audit, the 87 U.S. metropolitan markets they regularly survey contain 23.2 million households with annual incomes of $100,000 or more.
Not necessarily a show-stopper. BUT …
They say 6.2 million or 27% are under the age of 35.
And this compares to 4.4 million or only 19% who are over the age of 54.
That's a surprise to us. So we're re-reading our own White Paper, 4 Reasons You Should Care About Under 40s!
Roger & Tom