Latino America Celebrates
This weekend begins a month of recognition of the Hispanic heritage of America's 42 million Latinos. For those who should be thinking about how this segment of America might be enlisted in your cause or charity, here are a few useful articles and sources.
The Hispanic Population — One Market or Many? provides a concise portrait of Latino America, which today accounts for one in ten American households.
Even more numbers, including stats on top media for reaching Latinos, can be found in the Hispanic Fact Pack produced by Ad Age.
This piece from Fundraising Success magazine offers tips regarding direct marketing to Latino households.