Finding it tough to cut through the clutter and get folks — media, citizens, donors — to pay attention to your message?

Consider using online video.

Here's a great example from Consumers Union, who is using this animated video to drive home their message about toy and food safety. In the USA we have 15 inspectors nationwide protecting us … from 200,000,000 containers of imports! CU uses the video to support a call to action for more stringent protective measures and more inspectors.

We sent our message!

We do find it curious that CU hasn't made it possible to easily forward this video … could have viral potential.

Thanks to MarketingProfs for the tip.

Roger & Tom

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