From our archives. Happy Holidays!

From Guest Agitator Jerry Huntsinger …

If youve heard it over and over and over again, yes its a clich.
But is a clich bad for your letter? Nope, because a clich turns a light on inside your readers mind. Avoiding clichs leaves the reader in darkness.

1. Heres how you can

2. Let me show you

3. The quickest way to

4. One-of-a-kind

5. Isnt it about time that

6. Once in a lifetime

7. Once and for all

8. Discover the truth about

9. Urgently needed

10. Youll be surprised to learn that

If you have more, or better ones, we'd love to hear them.

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