Ridiculous Top 16!
Sorry, I’m in a bad mood today. Probably shouldn’t be writing this post. But Roger promised that we would “shake things up a bit more” this year. So here goes.
I opened this recent article in Fundraising Success with great anticipation — 16 Provocative Ideas That Will Raise More Money. Helluva promise. This was supposed to be the best of the IFP International Conference on Fundraising. Who could resist?!
But then I read the article.
Here’s the list:
- Go all out for monthly donors on your homepage*
- Focus on fewer — not more donors*
- Encourage restricted giving
- Get rid of the words
- Get rid of ‘unmet needs,’ ‘programs,’ ‘services’
- Make your case like a series of ads
- Hire more fundraisers
- Give your fundraising staff raises
- Get rid of the raise money now mind-set*
- You must give your staff management training
- Get rid of lousy board members now
- Be blatant
- Stop talking about the money you need*
- Become a shrink when dealing with volunteers
- Don’t believe your prospect, when he says, “I’m just a plain ol’ country boy”
- Close down some programs
This is the best advice on offer?!
I’ve placed an asterisk on the four that — in amended versions — might make my top ten list of “ideas that will raise more money.”
Go all out for monthly donors on your homepage — HUGE opportunity, but a tough sell on the home page … it can introduce, but better make sure the jump page really hammers home the case. I suspect that’s what was meant.
Focus on fewer — not more donors — to a point. You know Roger and I always recommend sifting through that file … and spending money on demonstrably valuable donors. But most organizations do need/want to grow. Learn how to clone those ‘best’ donors.
Get rid of the raise money now mind-set — see, to some degree, this is the counterpoint to the previous item. “Money now” would say focus on fewer donors. This is a balancing act folks. And yes, it is possible to prospect for quality. Think lifetime value (i.e., the future), and invest accordingly.
Stop talking about the money you need — this one I buy totally. ‘Need’ is all about your clients or the folks you’re trying to help or the problem you’re solving. It’s not about your bills … unless we’re talking about sustainer giving, where loyalty to your organization begins to come more into play.
Any of the other twelve you think should be on my list?