Relevance Is The Word
Relevance. Relevance. Relevance!
Relevance, that is, to your prospect … not just to you or your nonprofit.
Now matter how truly needy, important and urgent your cause is, your donor gives because the act of giving satisfies a need of his or hers.
Finding what makes your need converge with their need is what establishing relevance is all about. And it's at the root of successful fundraising, from direct response appeals to major gift solicitation. Indeed, it's at the root of all successful selling. Period.
Jeff Brooks at DonorPowerBlog never misses the bulls-eye when he writes about fundraising copywriting.
In case you missed his most recent item on successful fundraising copy, Seven steps to a relevant fundraising offer, here it is.