We’ve talked before about the Showcase of Fundraising Innovation and Inspiration (SOFII).

It’s an international online collection of "best of" fundraising efforts, mostly direct mail, some print.

They have a new feature highlighting the top twenty "Best of the Best" campaigns in their library. It’s well worth a browse if you’re looking for some creative inspiration.

We enjoyed the donor "thank you" example from public radio station WDCN in Nashville … the only station responding to this "mystery shopper" test showing any appreciation that their "donation" had come from an obvious bequest prospect.

The quality of a service like SOFII is totally dependent on the participation of the community it seeks to serve. If you have a fundraising package that performed especially well and can help teach others, we encourage you to share it with SOFII.

Roger & Tom

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