Yesterday, Roger featured some "new media" created by the latest generation of hip political junkies.

Cool. But here’s a real TV legend … the "Daisy" commercial created in 1964 by media guru Tony Schwartz for the Johnson campaign.

For you youngsters, that’s Lyndon Johnson, who nuked Barry Goldwater. Many say this ad played a key role, even though it actually aired only once as a commercial, capturing the angst created by Goldwater’s rather strident anti-communist views.

Here’s the NY Times homage to Tony Schwartz, who died last weekend.

Tom

2
views left

This article was posted in: Copywriting / creative.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.