How Does Innovation Occur?
It's Monday Mind Stretch time again.
Here's an interview, courtesy of Guy Kawasaki of Mac marketing fame, with Scott Berkun, author of The Myths of Innovation.
- “Epiphanies” or “magic moments” are really the culmination of dozens of smaller observations, inquiries, mistakes and comedies that occurred to make the “Eureka” possible.
- Finding support for a big new idea depends on abilities — like persuasive skills and emotional endurance — that have nothing to do with intellectual prowess or creative ability.
- People who earn the label “creative” are really just people who come up with more combinations of other ideas, find interesting ones faster, and are more willing to try them out.
- Innovation is a practice, a set of get-out-there-and-try-it habits, not fantasizing in an ivory tower.
- Often new ideas come from re-defining or reformulating the problem — asking new questions — rather than searching for solutions.
Good stuff. We'll try the book.
Roger & Tom