Last week we talked about checklists, and asked for yours.
Here's a checklist for writing copy — copy that seeks response — from Agitator reader Ellis Robinson, author of The Nonprofit Membership Toolkit.
Some boxes to check:
- Use the word “you” in the first sentence or paragraph.
- Make sure there is a reason to respond today.
- Break pages mid-sentence.
Et cetera … practical checklist stuff.
Roger & Tom
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