Last week we talked about checklists, and asked for yours.

Here's a checklist for writing copy — copy that seeks response — from Agitator reader Ellis Robinson, author of The Nonprofit Membership Toolkit.

Some boxes to check:

  • Use the word “you” in the first sentence or paragraph.
  • Make sure there is a reason to respond today.
  • Break pages mid-sentence.

Et cetera … practical checklist stuff.

Thanks Ellis.

Roger & Tom

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