I’m an unabashed shill for Dove’s Campaign for Real Beauty, which aims to improve the self-esteem of teen girls.
The Campaign plans to reach 5 million girls by 2010, with most outreach through the Girl Scouts. Dove’s Self-Esteem Fund will spend $1.5-2 million this year.
Are they doing enough? Dove will rake in $2.5 billion in sales this year. Is anyone ever doing enough? Is anyone "clean" enough. I think this Real Beauty effort is for real.