I’m an unabashed shill for Dove’s Campaign for Real Beauty, which aims to improve the self-esteem of teen girls.

The Campaign plans to reach 5 million girls by 2010, with most outreach through the Girl Scouts. Dove’s Self-Esteem Fund will spend $1.5-2 million this year.

Are they doing enough? Dove will rake in $2.5 billion in sales this year. Is anyone ever doing enough? Is anyone "clean" enough. I think this Real Beauty effort is for real.

The Campaign’s latest turn is described here by the NY Times, and here is "Under Pressure," the latest in their series of attention-getting videos.



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