Words That Work
If you’re in the communications side of the biz, or spend time writing copy, here are two books you should peruse … from opposite sides of the ideological spectrum. The advice from both is superb … but for such prominent communications experts, the books are, well, wordy!
From the progressive side, George Lakoff, Don’t Think of an Elephant.
And from the right, Frank Luntz, Words That Work.
I’m reminded of them by Colin Rowan and his Rowan Report. If you’re too cheap or busy to buy the books, Colin at least provides a brief rundown of Luntz’ "Ten Rules of Successful Communications."
Worth a peek.