I noticed this brief post on Social Media’s SmartBlog. It makes a hugely important point about social media.

"It’s tempting to focus on social media as a pulpit for your own ideas. Who will you connect with? What will you say to them? How will you build those relationships into something tangible? But the fact is that you could draw a fantastic amount of value from your social networks without ever saying a word. Every connection you have is a portal to that person’s experiences and wisdom … Do you feel like you need to talk to get value out of social media? What has your network taught you today?"

Social media is just as much for listening as for talking … maybe even more so.

So, while you’re figuring out how to make social media "do things" for your organization, don’t forget to just listen.

What have you learned from supporters (or others!) communicating to your nonprofit — or about it — via social media? Anything you’ve been able to act upon?

Tom

This article was posted in: communications, Don't Miss these Posts, new media, nonprofit management, nonprofits, online activism, online advocacy, online fundraising, online publishing, social networking.
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