What’s Working In Fundraising Today?
Our always-thoughtful fundraising colleague, Lisa Sargent, recently interviewed a dozen plus nonprofit execs re the fundraising issues they’re facing today. She publishes her observations in this report, What’s Working in Donor Fundraising and Development Today?
It’s definitely worth a read.
These execs, at nonprofits ranging from $2 million to $2 billion in annual revenue, talk about:
- The extremely crowded and competitive nonprofit marketplace, with groups getting more sophisticated at marketing, which raises the bar for all aspects of fundraising performance;
- The silo-style organization (with different, isolated units handling direct mail versus online fundraising versus social media versus communications) that still afflicts so many nonprofits and curbs their fundraising effectiveness;
- The still-dominant fundraising role of direct mail; and,
- The superior results that flow from integrated offline/online fundraising programs.
All themes you’ve heard The Agitator harp on.
But in case you don’t believe me and Roger, read Lisa’s report.