Weekend Quiz #3
This weekend's quiz comes courtesy of Guy Kawasaki, the original marketing maven and brand evangelist behind Apple's Mac.
Guy talks amusingly about the Ten Things to Learn This School Year for those wanting to have a successful career. Even if you're already in the post-graduate “real world,” his (actually twelve) lessons are pertinent.
For folks marketing issues, causes and organizations, maybe most important is Lesson #7: How to explain something in 30 seconds. Everything we hope to achieve as fundraisers and issue advocates begins with fighting through the clutter and distractions to capture the attention of our prospective supporter in the first instance. Today, winning “mind share” is an enormous challenge and requires compelling simplicity … typified by the infamous “elevator speech.” Got one for your cause and organization?
Read Guy's lessons and you get to take his quick quiz in the process.