From Video-Commerce.org, some encouragement to use — you guessed it — video testimonials.
Most fundraisers have long used donor (and even better) beneficiary testimonials in their printed communications. Effective to be sure.
But they can’t quite pack the same punch as hearing it straight from the horse’s mouth. ‘Face-to-face’ testimonials deliver more authenticity and more emotional connection, especially if they tell a story.
You know I’m an online video fan. I’d like to see your video testimonial … go on, show me what you’ve got!
Tom
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I’m feeling courageous on this Monday morning! Following is a link to a powerful video I worked on with The Children’s Center in Greater Detroit. They serve more than 7,000 children annually through mental health and trauma related services. This video showcases three client testimonials.
http://www.youtube.com/watch?v=FcgFBl5dl3I
I’ve attached 4 links to testimonials that we produced this year to launch a new event, Pink Vail, benefiting the Shaw Regional Cancer Center.
http://youtu.be/Q9zObjhLbjY
http://youtu.be/uvQM8kFnOss
http://youtu.be/DAl6ZCsEYoU
http://youtu.be/10PfbqqYSJQ
Our users have found that meboxing their video testimonials is a great way for those that view the video to respond right from the video. This significantly improves the impact of the video on your fundraising efforts….plus the video is instantly Pinterest and Facebook share-able.