From Video-Commerce.org, some encouragement to use — you guessed it — video testimonials.

Most fundraisers have long used donor (and even better) beneficiary testimonials in their printed communications. Effective to be sure.

But they can’t quite pack the same punch as hearing it straight from the horse’s mouth. ‘Face-to-face’ testimonials deliver more authenticity and more emotional connection, especially if they tell a story.

You know I’m an online video fan. I’d like to see your video testimonial … go on, show me what you’ve got!

Tom

This article was posted in: communications, creativity, Don't Miss these Posts, online fundraising, online video.
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